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The Kutztown University College of Business primarily emphasizes teaching supported by continuing scholarship and public service. Our mission is to serve students from a wide variety of backgrounds, the business community, and other stakeholders of Southeastern Pennsylvania and the surrounding areas. Our undergraduate students obtain, through a challenging learning environment, a comprehensive understanding of business foundations and preparation in depth in their respective major fields of study. We supplement this with optional profession-based career tracks. Our MBA students develop a strategic understanding of organizations. Our student-oriented faculty lead these efforts and actively contribute to applied and pedagogical scholarship in their respective fields.
The Kutztown University College of Business is an integral part of the overall vision of Kutztown University as:
As part of this vision, the KU College of Business will be recognized as the value leader in undergraduate and part-time graduate business programs within our region. Our graduates will thrive in tomorrow's ever-changing business environment, and will be preferred by employers in our region.
We will accomplish these ends by providing students with challenging experiences that build upon their distinctive interests and abilities and instill in each student relevant career skills and a strong work ethic. Students have opportunities to specialize in particular careers or industries in direct response to the needs of regional businesses. We focus on preparing our students to excel in the dynamic world of business through infusing real-world experiences throughout our curriculum. We help our students to recognize the need to develop their skills for lifelong learning.
The College of Business, with Kutztown University's endorsement and support, has committed to and is actively seeking initial accreditation from the AACSB - International (the Association to Advance Collegiate Schools of Business).
BSBA Business Programs Learning Goals
Kutztown University BSBA graduates will be:
MBA Program Learning Goals
Upon graduation from the Kutztown University Master of Business Administration program, our graduates will be:
What is Accounting?
Accounting has been described as the language of business. While teaching students to understand the principles and methods by which organizations maintain their record-keeping systems, the study of Accounting goes well beyond this. Accounting majors are taught to understand the cause and effect relationship that various financial events have on every part of that organization. No business discipline exists in a vacuum. They are all interdependent of one another. It is the goal of Kutztown's Accounting program to explore how accounting information impacts the day-to-day management decisions of every business.
Why Study Accounting?
The Accounting program at Kutztown is set up to help prepare students for careers in a variety of areas such as financial accounting, cost accounting, accounting information systems, tax accounting and auditing. Our program is flexible enough that students have opportunities to do coursework in a number of these areas. In addition, for those students who prove themselves in the classroom, there are internship opportunities. These internships offer real-world experience in the Accounting profession. Graduates of our Accounting Program are prepared to pursue careers as Certified Public Accountants (CPA), Certified Management Accountants (CMA) or Certified Internal Auditors (CIA).
What is Finance?
Finance is the study of how a society's capital is allocated among competing interests. The Finance major at Kutztown University allows students to explore the economic and social implications of the capital location process.
By emphasizing both the practical and theoretical aspects of finance, the Finance program prepares students for the dynamic nature of today's business environment as well as for graduate studies.
Career Opportunities in Finance
The Finance major at Kutztown University prepares students for career opportunities in the areas of domestic and multinational corporate financial management, the management of financial markets and institutions, personal financial planning, and investment analysis and portfolio management. Recent graduates have found employment with many of the nation's top corporations and financial institutions, including: Merrill Lynch, Morgan Stanley Dean Witter, The Vanguard Group, American Express Financial Services, and many more.
What Is Management?
Management is a dynamic field found in every size business and every type of industry. Managers play many roles including leader, liaison, spokesperson, entrepreneur and negotiator. They work with and through others to accomplish the goals and objectives of organizations and the individuals connected with them. Management students study leadership, team building, strategy, and creative problem solving.
Why Study Management?
First, managers are the decision makers in a diverse and ever-changing global business environment. Their actions and decisions affect everything in our society from what products we find on the store shelves to what we see on television. Management plays a key role in everyday life.
Second, even individuals not in traditional management positions find themselves calling upon their management skills. The focus of a Management major is learning the techniques necessary to achieve goals efficiently and effectively. These skills are required to advance not only in business, but in careers such as medicine, education, and social work.
What is Marketing?
Marketing is pervasive in that it involves a wide array of
activities that are required to create exchanges by which human
needs and wants are satisfied. These exchanges can be personal,
organizational, institutional, for profit or non-profit. In many
ways, marketing touches all aspects of our lives and therefore
creates many challenging and rewarding career opportunities. In
addition, studying marketing makes one a more savvy and informed
consumer.
Why study Marketing?
Marketing graduates pursue careers in a variety of exciting
fields including:
Advertising Minor
The College of Business offers a minor in Advertising. Students declaring the Advertising minor take a series of classes tailored to that field. With the Advertising minor, students are prepared to work in all areas of an advertising agency, the media, or on the client side.
Graduates of the Kutztown Advertising Minor have gone on to successful careers at some of the world's largest advertising agencies, including: J. Walter Thompson, Ogilvy-Mather, BBDO, Grey Advertising, Mindshare, and Bates.
The College of Business offers a minor in Economics. The Economics minor is available to students who are majoring in business as well as those majoring in a variety of other subjects.
The minor in Economics focuses on how an economy functions and how to spot the trends and opportunities in finance or business. Career choices that are enhanced by this minor include positions in government, banking, securities and investments, and economic research.
The Kutztown University Master of Business Administration program is a creative and flexible professional degree program. Its mission is to maximize the professional development of participants by providing a solid foundation for building effective leaders who will excel in diverse business environments.
The M.B.A. program at Kutztown University is designed to prepare women and men for positions of leadership in management. A well-rounded curriculum with ample opportunities to pursue individual interests is complemented by a full-time faculty who can relate concepts and theory to practice. The purpose of the program is to provide: (1) breadth of understanding of the functional areas of business; (2) comprehension of the concepts, strategies, processes, and skills used in managerial decision-making; and (3) a sense of responsibility to society and a commitment to ethical conduct.
The M.B.A. program consists of thirty-six semester hours in exclusively graduate-level courses. The prescribed courses account for 24 hours, and the remaining 12 hours are in elective courses. Students have the opportunity to develop concentrations with their 12 hours of elective courses. Concentrations are available in Human Resource Management, Marketing, International Business, Supply Chain Management, Entrepreneurship, Health Services Management, Electronic Media, and School Business Management. All students accepted into this program must complete all requirements within six calendar years.
Our MBA program offers some significant advantages over other MBA programs in our region:
The Kutztown University MBA program provides a comprehensive curriculum responsive to today's changing business landscape. The MBA program requires completion of 12 graduate courses (36 graduate credits) including eight required graduate courses and four elective courses.
The required courses are:
*This class must be taken at or near the end of a student's MBA curriculum.
In addition to the required courses, you also take four elective courses that match your professional needs and interests. Elective courses are offered in all the business disciplines. They can be supplemented through independent study and internships.
The Kutztown University MBA program requires that each student acquire basic competencies in the foundation course requirements so that each has the basic skills and knowledge essential for any business degree. These foundation course requirements include the following areas:
Our MBA program applicants come from a wide variety of academic and professional backgrounds. Upon your initial contact with us, we review your transcript to let you know where you stand with respect to the foundation course requirements. Students with undergraduate degrees in business will have completed most or all of the foundation courses. Students with other undergraduate majors have many options for acquiring their foundation.
You may take courses in these subjects at Kutztown University or at any other regionally accredited college or university.
This foundation is not a requirement for admission to the MBA program, but it is a requirement for the M.B.A. degree. Furthermore, satisfaction of each of these foundations is a prerequisite to one or more of the required courses in the M.B.A. curriculum. For example, you must have a foundation in Financial Accounting before you may enroll in ACC 520, Management Accounting Control Systems.
The MBA course director or your academic advisor will work with you to design a plan that works well for you.
Pursue your educational dream by attending Kutztown University!
In the end we can never be given knowledge by others; we can only be stimulated. We must develop our own knowledge.
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